LITTLE MUSHROOM FIELD

A dynamic logo design for the small business, Little Mushroom Field, which creates whimsical handmade clay goods. The brand personality of Little Mushroom Field is whimsical, endearing and playful.

I wanted to create a dynamic character which seemed to jump off the page and embody this cute personality. This ended up taking the form of this spritely mushroom spirit. Inspired by Studio Ghibli character designs, (a theme which also features heavily in the brand’s goods) the concept features a little mushroom spirit planting mushrooms on the go.