OFF THE GRID FILM FESTIVAL

The branding and promo poster created for the film festival, Off the Grid. The festival appeals to university students as a form of escapism from the boredom and stress of studies, by providing a dose of adventure and wanderlust. Each film centres around an escape from conventional ways of living into the wilderness.

The brandmark for the festival reinforces the wanderlust aesthetic, with a roughened calligraphic type and stamp-like composition. The poster itself holds an immersive surrealist effect, through the reflective elements and water ripples. This dreamy otherworldly tone is enhanced by the clean minimalistic colour scheme.